In this article we’ll look at the basics of Search Engine Optimization also known as “SEO” for short. But first, what is SEO and why should you care? SEO is the process of optimizing your website and individual webpages so that they rank more highly in the search engine results pages of popular search engines …
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There are a lot of options out there for marketing your product or service online. Paid traffic channels like Google Ads and Facebook Ads can be very effective, but they can also be expensive. Search engine optimization (SEO) is a free and organic way to promote your business that has several benefits over paid traffic. …
SEO vs. Google Ads – 5 Benefits Of Organic SEO Traffic Read More »
The speed of your website affects both your Google SEO rankings as well as your website visitor conversion rate. If a website loads too slowly your visitors may bounce instead of taking the action you want them to. Google has it’s own tool called Pagespeed insights that you can use and get a score out …
If you haven’t already read the beginner’s guide to Facebook Ads or our post on how to set up your Facebook Ads account, I’d suggest you start there. If you know the basics, let’s dive into today’s topic: Facebook’s Lead Generation Ads. When you go to create a campaign in Facebook, it’ll ask you for …
Facebook Pixel Integration In order to integrate with the Facebook Tracking pixel, click on the gear icon in the left hand side vertical menu to open Settings. Then click on Analytics. In Facebook go to Data Sources → Pixels and click on the pixel you want to use. Click the button in the top right …