There are a lot of options out there for marketing your product or service online.
Paid traffic channels like Google Ads and Facebook Ads can be very effective, but they can also be expensive.
Search engine optimization (SEO) is a free and organic way to promote your business that has several benefits over paid traffic.
In this article, we will discuss five reasons why organic traffic from SEO is sometimes a better marketing channel than paid traffic.
1: SEO is free (or can be), paid traffic requires an immediate budget
If you can invest time into learning how to optimize your website and creating content, then you can start seeing results. Paid traffic channels like Google Ads and Facebook Ads require immediate spend and budget in order to be effective. Depending on your market you may also need to spend a significant amount of testing before you can acquire users / customers at an effective cost per acquisition (CAC). If you’re on a tight budget organic SEO (a non-paid channel) is the way to go.
2: SEO compounds and has a long-term ROI
Organic traffic from SEO increases over time as your domain authority and credibility increases in Google’s eyes, whereas paid ads lose their effectiveness over time as people become desensitized to them. For more about this phenomenon read this article: The Law of Shitty Clickthroughs.